Rinsly: technology with a face
- Client
- Rinsly
- Industry
- Web development and hosting
- Location
- Woerden, the Netherlands
- Services
- Logo · Colour palette · Typography · Graphic elements
- Year
- 2024
The challenge
Rinsly builds and hosts websites for design studios. Studios deliver their design in Figma, Rinsly builds it as a real application and then takes care of hosting, updates and back-ups. It is the technical department most design studios don’t have themselves.
When Yaron started Rinsly in 2024, the company didn’t have a face yet. And the audience made the brief extra exciting: Rinsly targets designers. People who notice every detail and spot a sloppy brand instantly. The brand had to come across as technically reliable, while showing that Rinsly takes design seriously. After all, why would a studio trust its work to a partner with no eye for design?
The approach
Rinsly is the quiet force behind the work of design studios.
Position
We started with Rinsly’s position: the quiet force behind the work of design studios. Rinsly doesn’t stand in the spotlight, but makes sure everything keeps running. Precise, reliable and hassle-free. That became the starting point for the whole identity.
Mark
From that position, we developed the logo, the colour palette, the typography and a set of graphic elements. The mark is made of two slanted bands that together form an S: two streams flowing into each other. The bands run at 30° and their ends share the same width.
Colour and typography
Rinsly blue is the logo colour, Nacht the stage on which the blue starts to shine, and a little volt adds the spark. Tabular is the voice: a clear, geometric sans serif with equal-width figures. JetBrains Mono handles everything that refers to code, so you can see there is real technology underneath.
Graphic elements
In 3D, the mark becomes a glossy object that catches the light, finished with a light trail at 30° and the construction grid. We designed the elements to work broadly, from the website to presentations and social media. That way Rinsly can keep building on a solid, consistent foundation.
The result
Rinsly now has an identity that shows what the company stands for: sharp, technical and respectful of design. A brand that designers take seriously, and that comes back consistently in everything Rinsly puts out.
Rinsly has since become our regular partner for hosting and technical maintenance. We trust the brand we built ourselves.
“[Quote from Yaron]”